sparks+sullivan is a design consultancy.

We design innovative, human-centered brands + strategies to connect people with places and products.

Our people-first approach is collaborative, holistic and iterative. We integrate research, strategy and design in order to define unique opportunities and to connect meaningfully with audiences.

Insight

Human-centered Research
Visitor, Customer and User Research
Insights and Synthesis
Experience Mapping
Design Thinking Workshops
Prototyping and Testing

Strategy

Brand Positioning and Strategy
Holistic Visitor Experience Plans
Experience Frameworks and Journeys
Marketing and Communication Plans
Launch/Go-to-Market Plans
Strategic Plans

Design

Brand Identity

Environments

Wayfinding

Activations and Campaigns
Cartography and Map Design
Data Visualization and Infographics

Governments, institutions, consumer brands—we genuinely see our clients as creative partners and collaborators.

Blue Bottle Coffee
CambridgeSeven Architects
Cape Cod Chamber of Commerce
Crystal Springs Rhododendron Garden
Darn Tough Vermont
Portland Parks and Recreation
Portland Bureau of Transportation
Gateway Green Bike Park
Leach Botanical Garden

National Center for Smart Growth
NBA (National Basketball Association)
Portland International Airport
Portland Japanese Garden
Nutribullet
See Kai Run
Teton County, Wyoming
Washington Park
Woods Hole Oceanographic Institution

Partners

Gwen Sparks Sullivan
Strategy and Design
IDSA

Gwen Sparks Sullivan is a strategist and designer building brands, services and experiences that meaningfully connect people to places and products.

Gwen has 20 years of experience leading human-centered design and strategy for global companies like IDEO and Nike, and as a startup founder and mentor. At IDEO she co-built the Boston office’s environments practice and worked with clients ranging from Novartis to the National Park Service. At Nike, she integrated consumer insight research methods and brand strategy to build innovative experience programs including Nike+ Run Club and founded the startup Joyn, centered on building community through movement and joy.

At sparks+sullivan, Gwen builds strategies grounded in user insights and develops innovative designs that consistently succeed because of their thoughtful connection to genuine human needs. Since co-founding the firm in 2019, her work has been recognized for design excellence and innovation by IDSA, AIGA and SEGD.

Ryan Sullivan
Design and Strategy
AIGA, SEGD, LEED AP

Ryan Sullivan is a multi-disciplinary designer experienced in brand identity, data visualization, cartography, wayfinding and placemaking.

Trained as an architect, Ryan practiced architecture and urban design and worked with Jan Gehl in Copenhagen, Denmark as a Fulbright Fellow. From 2010-19, Ryan led Paste in Place, a graphic design studio focused on data visualization and information design for “place.” He’s lectured and taught courses focused on placemaking, data visualization and wayfinding.

At sparks+sullivan, Ryan translates data, insights and strategy into compelling visual stories, and creates intuitive graphics and experiences that connect people with places and products. Since co-founding the firm in 2019, his work has been recognized for design excellence and innovation by AIGA, SEGD and IDSA.

Awards

Industrial Designers Society of America (IDSA)
International Design Excellence Awards (IDEA): Bronze
Wide Open

Industrial Designers Society of America (IDSA)
International Design Excellence Awards (IDEA): Gold
One Park

Industrial Designers Society of America (IDSA)
International Design Excellence Awards (IDEA): Silver
PDX Next

University & College Designers Association (UCDA)
UCDA Design Awards: Silver

PALS

American Institute of Graphic Arts (AIGA)
365: AIGA Year in Design Award
XO PDX

Society for Experiential Graphic Design (SEGD)
Global Design Awards: Honor Award
One Park

Society for Experiential Graphic Design (SEGD)
Global Design Awards: Finalist
Expedition Blue

National Association for Interpretation
Interpretive Media Award, Outdoor Exhibits, 3rd Place
Expedition Blue

Registered as a Women Business Enterprise (WBE) and Emerging Small Business (ESB) in the State of Oregon.